Advanced Copyrighting Made Easy
When you write to sell, you must be very clear on how you can improve the customer's life. The text must be easy to understand. You must be transparent. If the customers feel like you are trying to manipulate them, they will leave.
Make clear that you understand your audience's problem and that you know how to solve them. Tell your audience how your product will help improve their lives. Be very clear and precise. There is beauty in precision. The quicker the customer understands how your product will solve their problems, the higher the chance of them buying your product.
The call to action
Tell your audience how to take action. This is what is called a call to action and it is probably the most important. I suggest that you do this in steps. For example:
Buy your product
Easy instruction on how to use your product.
What their experience will be like when they are using your product.
How to position yourself as an expert.
Look at what everyone is doing and find out how you can do something which is the complete opposite but which makes much more sense. That is being inventive. To be successful in a market, you must be inventive. Find certain misconceptions in your niche and find a new different perspective that makes much more sense. That way, you will not only be perceived as an expert, you will genuinely be an expert. Your personal brand is the sum of what you are giving to your audience.
What you do is much more important than the impression you give. The impression is important initially but how people will perceive you and your brand in the long run depends on whether they will see results. If your product tremendously improves their results, then they will find your brand helpful and they will advice friends and family to use your product as well. Building a brand is about delivering genuinely helpful products.
Give a great first impression
You can have a really awesome and helpful product but if you don't give a great first impression, then people will never know and they will not buy from you. People must feel that you are an authority. That you are an expert that they can trust. To give a good first impression, it might be useful to talk about what you have previously achieved. You can use testimonials about your previous customers. On your website, first talk about how you can help your customer. Do not talk about yourself on the first page. Talk to your customers in a conversational way. Then give your customer the necessary steps they need to take to achieve their goals. For example if you are selling a course module, the steps could be as follows. Your website is where you must make a great first impression.
Sales Copy Made Easy
Simplicity is key when writing good sales copy. Simplicity, clarity and elegance is what we have to apply when we want to write great sales copy. It takes a longer time for you to create a short, elegant and precise copy but you save your audience a lot of time. One easy way to do this is,
- First jot down what you want to say. The sentences at this stage might be incomplete, unclear and long.
- Rewrite the text as many times as possible and read it loud to make sure its clear, simple and elegant.
How to talk about the customer's pain points
Do not put too much emphasis on the problem, put more emphasis on the solution you are offering. You should also put emphasis on how the customer will feel after they have achieved their goals. Put the emphasis on the success not the problem.
How to write powerful copy that turns into sales for your business
How do you find out what problems your customer's have? How do you talk about your customer's problems in a welcoming and encouraging way? An unbeatable method to find your customer's pain points is to ask them. Post a nice and personalized question in your website and reward with a freebie. This will benefit both you and the customer. You can also map out customer's problems by asking questions on social media. Clearly map out the entire customer's journey and what different problems your product. Good knowledge on what problems your customers have in common, and how you solve them is the key ingredient in your product development and marketing. Some common pain-points for new business owners include:
- Lack of time
- Lack of knowledge.
- Lack of confidence.
Explain how the tools or software you are selling will save your customer's time and effort. So that they can focus on more profitable tasks. Explain how the courses or education you are selling will give your customers exactly the skills they need so that they can quickly solve their problems. Explain how the coaching/ education you are offering will provide your customers with the self confidence and knowledge they need so that they can quickly solve their problems.
Credit goes to inventicity.com for making such a useful course. You can the Youtube video at youtube.com/watch?v=Ce7686HmMWk&t=893s.